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    MrBeast “Arrives” in the Philippines with the Power of HONOR 600 AI 

    #AnythingIsPossibleWithHONOR600: MrBeast spotted in PH 

    Manila, Philippines, May 6, 2026 – Leading global AI smart devices provider HONOR Philippines just got a taste of global internet superstar MrBeast—but with a futuristic twist. HONOR 600 unveiled a groundbreaking technology, bringing to life the idea of MrBeast visiting the Philippines through its cutting-edge AI Image-to-Video feature.

    While the world’s biggest YouTube creator hasn’t physically landed on Philippine soil yet, HONOR 600 proves Anything Is Possible—transforming static images into hyper-realistic, dynamic videos that place MrBeast in iconic Filipino settings, from bustling city streets to local food spots.

    Following its high-profile appearance at the Miss Universe Philippines 2026 coronation night,
    HONOR Philippines has officially confirmed that the HONOR 600 will launch on May 14, The upcoming release is poised to set a new benchmark in smartphone innovation, combining cutting-edge AI technology with sleek design and all-day performance.

    To learn more about this exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

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    YOUR NEXT CRAVING WINS! Discover Award-Worthy Meals in the Metro at SM Supermalls

    Drum rolls, please–because your every craving just won!

    The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause.

    So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that’s All For You.

    Most Iconic Meal Award

    And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment.

    • Azela by Balay Dako

    The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi! 

    • Jiang Nan Hotpot

    Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

    Top-Tier Sips Award

    This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort.

    Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You.

    Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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    SM Supermalls Opens Doors to Jobs, Skills, and New Beginnings this Labor Day

    Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

    As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved  SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.

    This Labor Day season, the initiative takes on greater significance. In observance of Araw ng Manggagawa on May 1, SM Supermalls brings together jobs, skills development, and essential support systems at scale—highlighting the vital role of employment in nation-building and reinforcing its commitment to helping Filipinos move forward.

    Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better future. More than a hiring event, SM Job Fairs have evolved into a full career ecosystem—connecting talent with employers while also enabling access to government services and upskilling opportunities that help individuals stay job-ready in a rapidly changing workforce.

    Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod

    Massive crowd of job seekers during Labor Day Job Fairs at SM Mall of Asia

    A Job Fair that Works 

    For many Filipinos, especially first-time jobseekers and breadwinners, SM Job Fairs offer more than convenience—they deliver real outcomes. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”  This reflects SM’s strong hiring demand, translating into real jobs—not just applications.

    Employers meet job-ready talent, faster

    Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

     “Sumali po kami dito because we are looking to hire more employees,”said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

    One-Stop Job Application Made Easy

    What sets SM Job Fairs apart is its ability to bring everything together in one place. From job applications and interviews to government requirements such as SSS, PhilHealth, and other employment documentation, the process becomes faster, easier, and more accessible for every jobseeker.

    “Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

    “Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers, may hired on the spot ka na at nandito na rin ang mga government agencies para sa requirements.” explained Adolf Hernandez of PhilHealth QC.

    Beyond employment, SM is also strengthening its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as Asia Pacific College. These initiatives aim to equip Filipinos with the skills and confidence needed to thrive in today’s evolving job market. Because today, it’s not just about finding a job—it’s about being ready for what comes next.

    More Opportunities This April

    In the lead-up to Labor Day, SM Supermalls continues its nationwide job fair rollout, providing more opportunities for jobseekers to begin their employment journey:

    • April 15 – SM City Davao
    • April 16 – SM City Marikina
    • April 24 – SM City Novaliches
    • April 25 – SM City Fairview
    • April 30 – SM City Trece Martires

    These runs ensure that opportunities remain accessible ahead of the Labor Day peak—allowing more Filipinos to connect with employers, apply, and get hired.

    The Main Event: May 1 Labor Day Job Fairs

    On May 1, SM Job Fairs will be mounted across key locations nationwide, bringing together employers, jobseekers, and partners in one high-impact day of hiring:

    1. SMX Convention Center
    2. SM City Grand Central
    3. SM City Caloocan
    4. SM City Marikina
    5. SM City East Ortigas
    6. SM City Baguio
    7. SM City Laoag
    8. SM City Tuguegarao
    9. SM City Cabanatuan
    10. SM City Marilao
    11. SM City Pampanga
    12. SM City Olongapo Central
    13. SM City Taytay
    14. SM City Bacolod
    15. SM CDO Downtown Premier
    16. SM City Davao

    *Schedules are subject to change without prior notice. For the latest updates, visit www.smsupermalls.com/jobfair, scan the official Job Fair QR code, or follow SM Supermalls on social media for updates.
    Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs, and visit their nearest SM mall for a chance to be hired on the spot.

    Building Futures, Strengthening Communities

    Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how accessible platforms can create real impact—helping individuals move forward while contributing to broader economic recovery and workforce development.

    At its core, the initiative reflects SM Supermalls’ commitment to nation-building—connecting Filipinos to opportunities, equipping them with the skills to succeed, and strengthening communities across the country.Because at SM, it’s not just about bringing people together—it’s about helping them move forward.

    Applicants undergo on-the-spot interviews as employers fast-track hiring, turning job applications into real employment opportunities

    About SM Supermalls – Job Fairs

    SM Supermalls—one of Southeast Asia’s leading mall developers—brings employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM creates job fair experiences designed for different job seeker tribes—from fresh graduates and career shifters to experienced professionals—connecting them with employers and opportunities that match their goals. Through strong partnerships with government and industry, SM continues to empower Filipinos and strengthen communities—creating pathways to employment All For You.

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    Happy Walk 2026 assembled 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia

    Participants of Happy Walk 2026 at SMX Convention Center – Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one.

    Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date.

    Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the celebration was held simultaneously on March 29 in SMX Manila, SM City Bacolod, and SM City Cebu. This year’s Happy Walk showed that the strength of the movement is not only found in size, but in SM’s commitment to create spaces where people with Down syndrome are seen, celebrated, and encouraged to thrive.

    Big change through continued, united steps

    Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome community and its supporters. This year’s program highlighted self-expression, talent, and community participation through activities such as the Happy Walk parade, stage performances, activity booths, and DS Got Talent. All milestones were designed to promote the talents and abilities of individuals with Down syndrome, foster inclusion and awareness, and provide a platform for self-expression beyond familiar stereotypes.

    Smiles and shared moments define Happy Walk 2026, where individuals with Down syndrome are seen, celebrated, and empowered in a space built on dignity and belonging.

    Stage performances during Happy Walk 2026 highlight self-expression and talent, giving individuals with Down syndrome a platform to shine the brightest

    Members of the Down syndrome community present a token of appreciation to Mr. Hans Sy, symbolizing partnership and support for inclusive communities.

    Volunteers and partner communities stand in solidarity at Happy Walk 2026, underscoring SM Cares’ continued commitment to inclusion, and empowerment.

    It also reinforced a message that remains at the heart of the advocacy: that inclusion is not a one-day effort, but a continuing commitment to creating environments where every individual is embraced, empowered, and supported. 

    Through SM Cares, SM Supermalls remains committed to opening spaces for this advocacy year after year—helping build communities where dignity, opportunity, and belonging are not the exception, but the norm. SM’s deeper drive for inclusivity stems from its pursuit of becoming a true Mall for All—standing as the most-loved mall for its customers no matter what their needs may be.

    Exceeding expectationsThis year’s theme, “321 & Beyond – Raising Aspirations, Inclusion, Support & Empowerment for People with Down Syndrome,” centered on advancing opportunities as well as recognizing the potential and abilities of the Down Syndrome community.

    Happy Walk 2026 brings the advocacy for inclusion to SM City Cebu, as families and supporters unite to celebrate the strengths and potential of individuals with Down syndrome.

    Onstage performances at Happy Walk 2026 in SM City Cebu celebrate the talents and selfexpression of persons with Down syndrome in an inclusive space that encourages them to shine.

    Happy Walk 2026 at SM City Bacolod highlights the power of shared commitment, reminding communities that inclusion is built one meaningful step at a time.

    Joy and community spirit fill SM City Bacolod as Happy Walk 2026 gathers advocates and families in support of raising aspirations for people with Down syndrome.


    The celebration focused on four action-points: raising aspirations, inclusion, support, and empowerment. The importance of helping individuals with Down syndrome dream bigger, participate more fully in schools, workplaces, and communities, access the support they need, and find platforms where their voices and talents can be recognized.

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    UP FOR A PLOT TWIST? Explore Unexpected Finds in Visayas at SM Supermalls

    Not everything goes according to script, but honestly, that’s where the best parts can happen.

    It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it.

    So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.

    A Sudden Drip Addition

    Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup.

    A Tasty Surprise 

    Right when you think you’ve seen it all, something new slips in and changes the lineup. Mesa will soon return to Bacolod at the newly built block of SM City Bacolod–bringing its signature take on Filipino favorites with its crisp and flavorful Crispy Pork Belly or its fresh, savory Tinapa Roll.

    This is your cue to go off script and explore, because the best things usually show themselves when you didn’t make plans to find it. Discover more firsts and experiences only here at your most-loved mall, SM Supermalls–All For You.

    Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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    SM reinforces public safety through nationwide Fire Prevention Month programs

    Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.

    MANILA, Philippines, April 06, 2026 – Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.

    Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members. 

    A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.

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    Dive Into What’s New and Romanticize Life with All the Firsts at SM City Zamboanga

    Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

    Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again?Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

    Moments Become Worth Savoring

    All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

    • JCO Reserve
      Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.
    • BOTEJYU
      Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.
    • The Matcha Tokyo
      Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.
    • Brique Modern Kitchen
      With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

    Suddenly, Life’s More Fun

    In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

    • FantasyWorld
      Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.
    • Gashapon Bandai
      Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

    Settle in Your Own Kind of Comfort

    Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

    Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

    Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.
    Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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    Earth Hour 2026:  National Lights-Off milestone re-affirms SM’s commitment to shared action

    An hour for Earth. SM Supermalls switches off non-essential lights in solidarity with Earth Hour, uniting communities in a shared commitment to climate action and a more sustainable future.

    SM Supermalls has once again led a meaningful local observance of the global Earth Hour. Through a symbolic lights-off practice held at all SM Malls has re-affirmed its strong commitment toward shared responsibility, environmental awareness, and community action across all of its most-loved malls.
    From 8:30 PM to 9:30 PM, all SM malls nationwide switched off non-essential lights as mallgoers, tenants, and communities came together to take part in activities that made sustainability more visible, more relatable, and more personal. Through SM Cares, Earth Hour became more than a scheduled observance in the evening—it became a reminder that small choices, when done together through empowered communities, can help build a better future.

    SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action.

    A live acoustic set at SM CDO Downtown Premier marks Earth Hour 2026, using music to bring communities together during the symbolic lights-off hour.

    Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven. 

    SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.

    Young kids showcase Earth-themed artworks at the Book Nook in SM North EDSA, highlighting the importance of engaging young minds in environmental awareness.

    Runners kick off the Earth Hour Run 2026 at SM City Sto. Tomas, uniting fitness and sustainability

    The SM City San Mateo community marks Earth Hour 2026 with a bike activity that promotes eco‑friendly mobility and collective action for a greener future.

    Participants at SM City Baliwag celebrates Earth Hour 2026 by turning movement into momentum for the planet.

    This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed. 

    “Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.

    For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet.

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    Your Ultimate Gala Day in Luzon Starts at SM Supermalls

    Life feels a little more special when you capture the moments that make you happy. Whether it’s a quick coffee run, trying a new restaurant, or spending time with friends, taking photos and videos helps turn simple days into fun memories you can always look back on.

    These days, even the usual routine can feel exciting when you treat every day like your own little vlog. From food trips to mall walks, there’s always something fun to discover and share.

    Ready for your next gala day? Join SM Supermalls and explore some of the best lifestyle, dining, and hangout spots across Luzon—perfect for your next content-worthy adventure, all chosen with you in mind.

    9:30 AM: Morning Treats & Cozy Vibes

    Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.
    Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

    12:20 PM: Late Lunch Fixes

    It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

    • Yakiniku Like
      Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.
    • Wangfu
      Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

    4:45 PM: Content Creator Must-Haves

    This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

    • Insta360
      Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.
    • Blk Cosmetics
      Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

    That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!

    Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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    Kister Morata Leads Hailey’s Campaign for Freshness Made for the Active Filipino

    MANILA, Philippines — From pandemic-born content creator to lifestyle authority, Kister Morata’s journey reaches a new milestone as he officially joins Hailey’s Body Essentials as its newest brand ambassador. Known for his authentic and vibrant travel content, Kister Morata is the face of a new campaign highlighting the brand’s commitment to freshness for the active Filipino.

    As ambassador, Kister Morata will showcase Hailey’s Underarm and Foot Powder, a Filipino-made hygiene solution designed for all-day protection—whether navigating the bustle of Manila or exploring global destinations.

    As someone who is always on the move—from attending events to exploring new travel destinations—I need a grooming routine that can keep up. Hailey’s Underarm and Foot Powder is my secret to staying fresh and confident all day. It’s natural, effective, and truly made for the active Filipino lifestyle,” Kister Morata shared.

    Natural, Effective, and Filipino-Made

    Launched last year, the Underarm and Foot Powder has quickly become a staple for health-conscious consumers. Its key features include:

    Natural Formulation: Primarily composed of micronized alum (tawas), acting as a powerful natural astringent and antibacterial agent.

    • Safe for Skin: The formula is hypoallergenic and silica-free, ensuring it doesn’t clog pores like traditional antiperspirants.

    • Multi-use Protection: Specifically designed to eliminate moisture and odor for both underarms and feet.

    I’ve always believed in sharing products that I actually use and trust. Hailey’s Underarm and Foot Powder is a game-changer because it’s hypoallergenic and provides that long-lasting dry comfort we all need in this tropical heat. It’s not just a brand I represent; it’s a daily essential I swear by,” Kister Morata added.

    Where to Find Hailey’s

    Reflecting Kister Morata’s continued support for local craftsmanship, Hailey’s is now accessible through leading retail and e-commerce channels nationwide:

    • In Stores: Mercury Drug, Southstar Drug, and The Generics Pharmacy.
    • Online: Available via the official Rhodesian store on Shopee, Lazada, and TikTok Shop

    Follow the Journey

    Follow Kister Morata on Facebook and Instagram (@kistermorata) for updates and announcements. Stay connected with Hailey’s Tawas on Facebook and on Instagram at @haileysofficial for the latest product news and releases.